Work / 2016–2020 · VP Sales
Acquired by
Starting with one US employee, we grew ARR from about $1M to $30M.
Enterprise e-commerce, payments and logistics platform, acquired by ESW ($300M). Technical enterprise sales. $500K ACV on a 9-month cycle.
Team meeting in Madrid, July 2017.
ARR
$30M
From about $1M
Commercial team
16
From 1, across the US and Europe
ACV
$500K
Sales cycle
9 mo
The role.
I joined as the first US employee after Scalefast acquired CreatorZoo, the company I founded. Together we grew the commercial team from 1 to 16 across the US and Europe.
What we built.
ARR grew from about $1M to $30M.
We built the SDR, account executive and account-based marketing programs, along with the compensation plans, budgets and reporting behind them.
How we won as a team.
Everyone sold, including me. Together we won Wizards of the Coast and Hasbro, Logitech, FLIR and Take-Two Interactive.