A partner channel we built in the first quarter after launch.
Channel partners
61
Annual contracts
ARR
$250K
Time
90 days
From product launch
The plan.
We sold through technology service distributors and managed service providers, and co-sold with them to end customers.
What we did.
We wrote distribution agreements that tied volume targets to token-pricing rebates and marketing funds.
We backed the contracts with partner credits, technical onboarding, founder events and a co-selling program.
The result.
Within 90 days of product launch, 61 channel partners had signed annual contracts and generated $250K ARR.
The takeaway
When a market has to open fast, we build the program partners need to sell, then sell right alongside them.