Strategic accounts we won through warm introductions from venture investors.
The idea.
Venture investors know the executives at the brands we wanted as customers. A warm introduction reaches people that cold outreach rarely does.
What we did.
We partnered with US Venture Partners, Norwest Ventures, Upfront Ventures and L Catterton on introductions.
The result.
We won Levi's, Rothy's, Everlane and others.
The takeaway
For strategic accounts, relationships come first. We made warm introductions a repeatable motion, not a lucky break.